Graphic Communication
This 3rd and 4th year elective course aims to develop knowledge of graphic design principles by developing and extending students’ abilities in desktop publishing and typography, particularly as it applies to computer displays, and to acquaint them with the technology and parameters of the hard-copy process, fundamental skills in pre-press, printing and production, image manipulation and web page production. It will provide an in-depth understanding of how to build and implement original design concepts in visual communication. After successful completion of this course, students will have learnt

• The basics of successful design.
• The language of visual communication.
• To apply original design concepts to commercial and creative designs.
• To creatively solve design problems.
• To manage design projects and production.
• To structure an ad campaign from a Graphic Designer’s perspective.